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With guest expert, Trisha Ferguson, owner of IRC Print & Design

Does your business need a branding make over? Are you considering getting graphic work done, or purchasing/creating printed marketing materials?

Join Krista as she interviews graphic design business owner, Trisha Ferguson. Trisha specializes in helping business owners create consistent branding messages through logos, web graphics, printed materials, signage, etc.

Topic: "Business Branding & Printed Marketing Materials"

Date: Friday, November 5th - 6:30pm PST (7:30 Mountain, 8:30 Central, 9:30 Eastern)

Guest Expert: Trisha Ferguson of www.IRCprintanddesign.com

Class Length: Approx. 60 minutes

REGISTER NOW  Free to KBWA Paid Member Levels (Intro Members, listen in for just $9)

Description: Every business person needs to have good quality marketing materials and a brand that conveys the right message to potential customers. Everything from logo and business cards, to color scheme and images are important. With so many options available for printed marketing materials, it can be difficult to wade through them all and spend your marketing dollars efficiently. If you want more information about branding your business, working with a graphics and design company and making the most of your marketing budget, this class is for you! We will also discuss which types of marketing materials are appropriate for different business types and industries.

During this KBWA tele-class, you will learn tips and skills for the following things:

  • Learn about creating a consistent brand for your business through color, design and marketing materials. Every business has a "feel" to it, a look, a brand. You can create this intentionally if you know how! 
  • Hear about the importance of graphics and photos in your marketing materials (including the ones on your website or blog).  What sort of images are most magnetic to potential customers? Trisha will also share how and where to find stock images for use in your marketing. 
  • Tips on memorable business cards. Everyone has a card. How can you make yours stand out? How many should you order to get the best pricing? What contact information is a must-have, and what is TMI?
  • Learn what printed marketing materials you need, and which ones you don't.  Do you need brochures? Do you need letterhead? Do you need postcards? What about car window decals? 
  • Get insider tips on how best to work with a printing and graphic design company. Learn what questions to ask, what is standard practice, and what red flags to look for when getting quotes.
  • Case study examples from different business types.

This tele-class will have live Q & A (questions can also be submitted prior to the class to krista@kbwomen.com). Get wisdom and new perspective by attending this training! Handout included. If you are not currently a KBWA Full Member, please sign up to access this class, or sign up as an Intro Member and register for $9.


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